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Needing something is a luxury. Be confident.

Lesson 1 | Frederick's Commercial

A look back at my (Freddie) first video. I needed to create something new because I was unable to create a showreel. As a result, I shot myself a very simple video that does what is says on the tin, in an aesthetic and characterful way.

Needless to say, this video gained a lot more attention than a basic showreel...

Lesson 2 | Lighting with no lights

The most important lesson... This lesson will naturally crop up in many other videos. 

Mastering the ambient lighting of a space is critical. You need the confidence to make the shot look good, even if the place looks bad. Work to the location, don't try to make the location work to you.

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