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Pre-Production.
The surreal turned to real.
This is where the video is created. Before shooting begins we outline everything, therefore when the day comes we efficiently capture what was envisaged
Pre - Production is a multistage process which entails in depth work and collaboration from multiple members of the production team
It is imperative that Pre - Production is taken with the upmost care, this ensures commercial viability alongside the ability to maintain the highest quality workflow throughout the production
Working out what you want and the best way to showcase this in a creative and engaging way, whilst keeping to ones brand image
Working out every shot involved within the production of the commercial to cement the vision
Example/ Script
The opening scene of an automotive concept. The aim here is to build tension for the following scene. This scene would elapse for approximately 5-10 seconds dependant on the commercial needs of the production
You have less than 5 seconds to captivate audiences on social media!
EXT. STABLE DOOR - TWILIGHT
Alone in an empty courtyard, a deep blue fills the sky in its early hours. Across the courtyard stands a stable, garage doors with little life behind. A gentle mist lingers over the threshold.
Slowly a yellow shimmer appears through the cracks of the ageing doors. Moving closer, subtle clunking sounds can be heard, but what exactly? Suspense builds alongside the urge to know more...
Suddenly the yellow shimmer is overwhelmed by a deep red glow, bursting through the cracks, a piercing blue light suddenly takes over, shining far more intensely, forcing shafts of light through every nook and cranny.
An ominous tone vibrates through the air...
We move closer, an almighty roar is let out[first 30 sec of Verdi's "Dies Irae" starts to play], the door energetically forced forward, almost swinging open by the almighty yell, the latch struggles to keep the unknown at bay.
An unearthly growl grows, every roar is louder than the last, crackles and pops echo through the courtyard. Mist pours out from within the doors as they kick back and fourth. A monster lurks within, it wants to be free.
SHOT 1A | 25mm wide establisher
SHOT 1B | 50mm slow track in
Story/ Board
A couple of shot concepts that reference the script above. This would continue for the entire script to ensure the video is fully envisaged before production starts